Variation in own-brand penetration across product categories and stores: the role of rivalurous vs industry expanding advertising (empirical predictions)

Published on 17 December 2012

Paper given at the workshop 'Econometrics and IO of food and nutrition' at the Toulouse School of Economics 17-18 December

Paper given by Rachel Griffith and Michal Krol at the workshop 'Econometrics and IO of food and nutrition' at the Toulouse School of Economics 17-18 December

Authors

Rachel Cassidy

Rachel Griffith

CPP Co-Director, IFS Research Director

Rachel is Research Director and Professor at the University of Manchester. She was made a Dame for services to economic policy and education in 2021.

Kate Smith

Research Fellow London School of Economics

Kate is an IFS Research Fellow and an Assistant Professor at LSE, interested in public finance, industrial organisation and applied microeconomics.

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Michal Krol