This article studies the differential effect of targeting cash transfers to men or women on household expenditure on non-durables. We study a policy intervention in the Republic of North Macedonia that offers cash transfers to poor households, conditional on having their children attending secondary school. The recipient is randomised across municipalities, with payments targeted to either the mother or the father of the child. Targeting transfers to women increases the expenditure share on food by 4 to 5 percentage points. At low levels of food expenditure, there is a shift towards a more nutritious diet.