Vertical separation and price discrimination: cellular phones in the UK

<p>The introduction of cellular phones in January 1985 provided users with the opportunity of making a phone call from (almost) literally anywhere in the UK for the first time. The introduction of this new good raises significant public policy questions and also interesting questions of business strategy. Our objective in this article is to examine the decisions made by both public policy-makers and the businesses participatin in this new market during its development over the last five years.</p>