<p>Taxes on alcohol are among the oldest in the UK and are still an important source of tax revenue. In 1992, for example, just prior to the completion of the Single European Market, revenues from excise duties on alcohol totalled over £5 billion, equivalent to 2 per cent on value added tax or 2.5 pence on income tax. Recently, the future of this source of revenue has become uncertain with the relaxation of limits on personal imports of excisable goods by domestic consumers and the increase in cross-border shopping. In this paper, we investigate the effect of increased cross-border shopping on the revenue return to alcohol taxation. </p>