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Home Research areas Consumer behaviour and indirect taxation Analysis of consumer demand

Analysis of consumer demand

Research in this area involves modelling how households and individuals choose to allocate their expenditure across goods. Work includes modelling how sensitive choices are to changes in prices, incomes and advertising and how this varies across different types of people, as well as revealed preference analysis, which seeks to explore whether data on consumer choices are consistent with specific economic models.

Selected highlights

Journal article
This paper studies a shape-invariant Engel curve system with endogenous total expenditure, in which the shape-invariant specification involves a common shift parameter for each demographic group in a pooled system of nonparametric Engel curves.
Journal article
This paper examines the restrictions of revealed preference methods using an axiomatic characterization of a measure of predictive success..
Journal article
This paper applies revealed preference theory to the nonparametric statistical analysis of consumer demand.
Journal article
This paper uses revealed preference inequalities to provide tight nonparametric bounds on consumer responses to price changes.
Journal article
There are growing calls to restrict advertising of junk foods. Whether such a move will improve diet quality will depend on how advertising shifts consumer demands and how firms respond. We study an important and typical junk food market – the potato chips market.


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Peter Levell
Associate Director
Martin O'Connell
International Research Fellow
Kate Smith
Associate Director